On 11th March we screened our A2 music video, to some students and there was a turn out of 23 people aged from 16-18. The analysis of what we found out will be shown below; I haven't specifically analysed all 7 questions but only 5 of the most interesting outcomes. The questions were mainly closed with only one open question with room for people to explain themselves.
Seeing as our school has a sixth form it was a case of only having a range of 16-18 year olds to view our product, question 1 asks what is your sex and of the 23, it was 11 boys and 12 girls. This helped us to get an equal amount of boys and girls, we did little advertising and the majority of students that came, came with an open-mind as they were unsure of what genre of music vidwo we were showing.
For our second question which Ifelt was most telling as we were often asked what was the significance of the dog in the video and people were confused by its presence. The dog character was placed in our music video as part of our narrative which was a pastiche as well as parody. The dog had been lost by his owner. The number of students who understood the narrative as well as the significance of the dog was 15 and 8 said they did not understand the significance of the dog We knew not everyone would understand its significance as it was vague in the video of its significance. These statistics gave us feedback on how we can learn to make a stronger meaning to the video.
The third question asks if you have ever heard the song, Seeing as our artist Jonny Hants was found on My-space and not a mainstream artist it would be hard to find people who had heard his music before. However, out of the 23 students we asked there was one person who had heard some of his music and we were intrigued to find out where this person had heard the music before. He told us that he had viewed his profile on You-Tube and listened to a few of his tracks. It was interesting to find someone who had heard his music before as we had found that some of Jonny Hants' lyrics were depressive and upsetting and not the sort of music that many of us would listen to, ao we were not expecting anyone to have heard his music before seeing as he is a little known artist.
In question four we decided to ask the audience, "As a result of watching the music video, would you consider buying this song?". This question was useful as our main aim was to market the song by making the music video, CD Cover and website. All of these were to make an impact on the consumer and to make them want to purchase the music. The results that we obtained were interesting as there were 18 people who would buy the music and 5 people who were not interested in purchasing the music. We also helped people to hear less mainstream music than the usual music which people would normally listen to.
The fifth question we asked was, "Do you think that only showing the pianist in black and white worked". This question was useful as it helped us to see if one of our major artistic decisions had worked. The result were fairly comprehensively in favour as 20 people said yes to the monochrome and only 3 people said it did not work for them. We were happy with these results as we spent a fair amount of time fluctuating between colour and black and white. The main advantage to using black and white was to iron out some impurities and make them look less noticeable.
Our sixth question was, "Do you like the use of effects such as dip-to-black?" The video transitions that we had put in were for added effect and smoother movement from the first shot to the next one without having a pure straight cut. The results were 18 people said yes to having dip-to-black and 5 people who disagreed with it. We asked those who did not agreed to it to advise why. Only 2 out of the 5 responded to that section and one quote from it was "I prefer fast cuts rather than slow transitions between shots". We took this criticism on board and could see where people were coming from as other music videos are very fast with more than 100's of different shots interlinking.
The seventh question was most vital to our production as it asked the question which was key to the success of our video, "Do you think a music video is capable of persuading you to purchase a song?". The results were equal as 12 people said yes and 11 people said no. Many people cannot be easily persuaded by a music video and have a certain taste in music and the video just comes with the music, there are some very well known music videos and iconic ones which people remember, that helps to keep the music strong with a well made music video.
